If you are a small accounting firm in London then to gain better
market share and to compete against the big giants you need a good Accountancy PR in London.
As a small firm your opportunities are limited and if you want to gain
higher profits then you cannot stay in your current state i: e a small
firm. You have to excel and make yourself a larger enterprise and for
that you need to adopt better PR tactics. Ideally a good option for you
would be to hire an external PR agency, but since you are a small
accounting firm hence you surely can’t afford this move. The only option
for you is to apply the PR tactics yourself.
The Accountancy PR in London:
You must be worried about how can you yourself do the gigantic task
of applying the PR tactics. Well it is surely a field that requires
expertise however if you follow certain guidelines then that can
certainly work well for you. These Guidelines are countless however in
the below mentioned paragraph we are only mentioning Four. We think that
you can start up with these four tactics and later on when you become a
bit professional in PR art then you can experiment more things. The PR
Tactics are as follows.
- The first thing which you can do is to update your LinkedIn Profile.
LinkedIn is a professional platform and many companies use it as a
tactic for personal relations. In this regard you can seek the help of a
social media specialist as well. Your LinkedIn page should look
presentable and must be updated as well. Many customers visit the
LinkedIn profile and the importance of this profile further gets
enhanced in the case where the company is providing professional
services or accountancy services.
- The second guideline is also related to social media, however this
time you need to be wider in scope and you need to focus on other social
media platforms as well such as twitter, Google+ and Facebook etc.
Again you can seek the help of professional social media personnel in
this regard. We personally think that this task can also be done by
your internal marketing department as well.
- As a professional accounting firm you need to start networking your
niches. The type of industry which you belong to requires networking.
You cannot expect your clients to increase with mere social media
efforts. You cannot just stay in your office and think that the clients
will automatically contact you.
- As a first step towards establishing your media relationship, it is
highly recommended that you take a reporter to a dinner or a lunch. The
tactic will work for you as these Reuters are hungry about stories and
news, they are paid for that!
We hope that the above mentioned guidelines will serve as your first
step towards better image development in the eyes of the customers and